Business Innovation

Today i learned about the 3 main clothing manufacturers H&M, Uniqlo, and Zara and how they all have different approaches in the fashion industry. Zara is a spanish based company that takes the approach on fashion as being quick and responsive to trends. In order to do so the company has a quick schedule in which it can quickly ship small batches of trendy clothes to retailer and if needed make quick changes to keep up to date. On the other hand there is the company Uniqlo who takes a different approach. Rather than quickly updating to fashion trends like Zara does, Uniqlo does style that will stay in fashion for a long time and also be able to keep well in quality. In order to do so Uniqlo spends months before hand designing what they anticipate to be trends. While Uniqlo and Zara are on complete opposite sides, H&M is in between. In order to be in the middle H&M's approach is to release two main collections, one for fall and one for spring which will have what H&M thinks is long term trends, the same as Uniqlo's approach. While releasing the two main collections, H&M also releases sub collections in between which keep up with the sudden trends much more like the Zara approach.